AI prompts for campaign planning, social posts, email sequences, ad copy, and audience research. Plug in your product and brand voice to get usable drafts fast.
By Sitebard TeamUpdated June 2, 20266 prompts
Marketing moves fast, and these prompts help you keep up without sacrificing quality. They span audience research, social content, email, and paid ads, each with placeholders for your product and brand voice. Treat the output as a strong first draft to refine, not a finished campaign.
Ideal Customer Persona Builder
Beginner
Create a structured customer persona to anchor messaging and targeting.
Prompt
Act as a marketing researcher. Based on this product description, build a detailed ideal customer persona. Product: [DESCRIBE PRODUCT]. Include: a persona name and one-line summary, demographics, primary goals, top 3 pain points, common objections to buying, where they spend time online, and the messaging angle most likely to resonate. Note any assumptions you are making so I can validate them with real data.
Best for
ChatGPT, Claude, Gemini
Example usage
For a budgeting app it produces 'Frugal Fiona', a 28-year-old saver whose pain point is irregular freelance income and who follows personal-finance creators.
30-Day Social Content Calendar
Intermediate
Plan a full month of varied, on-brand social posts in one pass.
Prompt
You are a social media strategist. Create a 30-day content calendar for [BRAND / PRODUCT] on [PLATFORM]. My audience is [AUDIENCE] and my brand voice is [BRAND VOICE]. Provide a markdown table with columns for day, content pillar, post idea, format (reel, carousel, single image, text), and a suggested call to action. Balance educational, entertaining, and promotional posts at roughly a 4:3:3 ratio.
Best for
ChatGPT, Gemini
Example usage
Day 1 educational carousel 'three myths about home composting' with CTA 'save this for later'; Day 2 entertaining reel.
Welcome Email Sequence Writer
Intermediate
Generate a complete onboarding email sequence ready to load into your ESP.
Prompt
Act as an email marketing copywriter. Write a 4-email welcome sequence for new subscribers of [BRAND]. The product is [DESCRIBE PRODUCT] and the brand voice is [BRAND VOICE]. Email 1: welcome and set expectations. Email 2: deliver quick value or a useful tip. Email 3: share a customer story or proof point. Email 4: a soft offer. For each email give a subject line, preview text, and body under 180 words. Avoid hype and unrealistic promises.
Best for
Claude, ChatGPT
Example usage
Email 1 subject 'You're in. Here's what happens next.' followed by a short value email with one actionable tip.
Ad Copy Variant Generator
Beginner
Produce a set of distinct ad angles to test against one audience.
Prompt
Write 5 distinct ad copy variants for [PRODUCT] aimed at [AUDIENCE] on [PLATFORM]. The main benefit is [KEY BENEFIT]. For each variant provide a headline under 40 characters, primary text under 125 characters, and a call-to-action button label. Vary the angle across the set: problem-solution, social proof, curiosity, direct benefit, and a question hook. Keep claims honest and specific.
Best for
ChatGPT, Gemini
Example usage
Variant 3 (curiosity) headline 'The 2-minute meal prep trick' with primary text highlighting time saved on weeknight dinners.
Value Proposition Refiner
Advanced
Sharpen and differentiate a value proposition with multiple framings.
Prompt
Act as a positioning strategist. Here is my current value proposition: '[CURRENT VALUE PROP]'. My product is [DESCRIBE PRODUCT] and my main competitor positions on [COMPETITOR ANGLE]. Critique my value proposition for clarity and differentiation, then rewrite it three ways: one benefit-led, one outcome-led, and one contrarian. Explain in one sentence which audience each version is best suited to.
Best for
Claude, ChatGPT
Example usage
Rewrites a vague 'the best project tool' into an outcome-led 'ship projects a week sooner without status meetings'.
Campaign Brief from a Goal
Advanced
Convert a single business goal into an actionable one-page campaign brief.
Prompt
You are a campaign planner. I want to achieve this goal: [GOAL, e.g. 200 newsletter signups in 30 days]. My budget is [BUDGET], my product is [PRODUCT], and my main channel is [CHANNEL]. Draft a one-page campaign brief covering: objective, target audience, core message, channel plan, content needed, a simple weekly timeline, and the 2-3 metrics I should track. Flag the single biggest risk to hitting the goal.
Best for
Claude, ChatGPT, Gemini
Example usage
For a 200-signup goal it proposes a lead magnet, a 3-post social cadence, and tracking signups, cost per signup, and landing-page conversion.
Frequently asked questions
Give the model your brand voice in plain terms (for example, friendly, concise, no jargon) and paste a short sample of approved copy. Several prompts here include a brand-voice placeholder for exactly this reason.
No. They speed up ideation, first drafts, and structure, but strategy, judgment, brand nuance, and final approval should stay with a human marketer.
Yes, the ad-copy prompt produces multiple variants for testing. Always check claims against your product's real capabilities and follow each ad platform's policies before launching.
