AI Website Brief Template
A website project brief template with AI prompts that captures goals, audience, and scope so designers and developers build the right site.
Most website delays trace back to a fuzzy brief. This template captures the decisions that matter early, from business goals and audience to page structure and integrations, with AI prompts to sharpen vague answers. It gives your design and build team a single, clear reference for the whole project.
What's included
- A goals and success-metrics section to define what the site must achieve
- An audience and key-message worksheet with AI prompts
- A sitemap and page-priority planner
- A functional requirements and integrations checklist
- A content and assets inventory to track what is ready
Template preview
PreviewGoals and Audience
- Primary business goal for the new site
- Two or three measurable success metrics
- Primary audience and what they need to do
- Key messages and the action you want visitors to take
- Competitor sites you admire and why
Scope and Pages
- Proposed sitemap and priority of each page
- Must-have features versus nice-to-have features
- Third-party tools and integrations to connect
- Forms, bookings, or payments the site needs to handle
- Accessibility and performance expectations
Content and Brand
- Logo, colors, and fonts or a note that they are needed
- Tone of voice and any words to use or avoid
- Content ready now versus content still to write
- Image and video assets available for launch
Frequently asked questions
The site owner or project lead completes it, ideally with input from marketing and sales. The AI prompts help turn rough notes into clear requirements.
Yes. The brief captures brand and design direction alongside functional requirements, integrations, and content so both teams work from one source of truth.
Detailed enough to remove ambiguity on goals, pages, and must-have features. The template flags the sections that most often cause rework if left vague.
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